B2B Lead Generation & Digital Marketing Executive – SaaS (ERP)

Location: Remote (Kenya)
Type: Commission-Based / Performance-Based
Company: Retailsuite Solutions

About the role

Retailsuite Solutions is looking for a motivated B2B Lead Generation & Digital Marketing Executive to help grow our ERP software and implementation business.

The primary focus of this role is generating qualified B2B leads and creating new sales opportunities through outbound prospecting, social media, digital marketing, website optimization, and SEO.

You will be responsible for identifying potential clients, reaching decision-makers, growing our digital presence, and converting marketing activities into qualified enquiries and meetings.

Our consulting team will handle ERP demonstrations, proposals, implementation, training, and client onboarding.

Key responsibilities

Lead generation & business development

• Research and identify businesses that fit our target customer profile.

• Generate qualified B2B leads for ERP software and implementation services.

• Identify and reach key decision-makers, including business owners, directors, finance managers, operations managers, and other relevant stakeholders.

• Conduct outbound prospecting through LinkedIn, email, WhatsApp, calls, and other appropriate channels.

• Develop and execute lead-generation campaigns targeting specific industries and customer segments.

• Qualify prospects based on their business needs, size, current systems, challenges, and potential ERP requirements.

• Book qualified discovery meetings for the consulting and sales team.

• Maintain an organized pipeline and accurate records of leads, conversations, follow-ups, and opportunities.

• Track lead-generation activities and identify the channels and campaigns producing the best results.

Social media management

• Manage Retailsuite Solutions' social media presence.

• Create and publish content that promotes ERP solutions, training, implementation services, and related business solutions.

• Develop content aimed at attracting business owners and decision-makers.

• Grow relevant followers, engagement, enquiries, and inbound leads.

• Manage comments, messages, and enquiries generated through social media.

• Monitor content performance and continuously improve the social media strategy.

• Support LinkedIn and other B2B-focused marketing campaigns.

Website & SEO management

• Manage and regularly update website content.

• Improve website pages to increase enquiries and lead conversion.

• Conduct basic keyword research for ERP, business software, and related services.

• Optimize website content for search engines.

• Create or coordinate SEO-focused articles, landing pages, and service content.

• Monitor website traffic, search visibility, enquiries, and lead sources.

• Identify opportunities to improve organic search rankings and website performance.

Digital marketing & growth

• Develop practical digital campaigns designed to generate business enquiries.

• Test different messages, channels, audiences, and content formats.

• Support email marketing and lead-nurturing activities.

• Research competitors, industry trends, and potential target markets.

• Track key performance indicators such as leads generated, qualified meetings, conversion rates, website enquiries, and campaign performance.

• Work with the consulting team to continuously improve messaging and lead quality.

Ideal candidate

• Strong communication, research, and relationship-building skills.

• Strong interest in B2B sales, digital marketing, SaaS, ERP, or business technology.

• Comfortable approaching businesses and decision-makers.

• Familiarity with LinkedIn and social media management.

• Basic understanding of SEO, website management, content marketing, or digital marketing.

• Self-driven and comfortable working independently in a remote environment.

• Results-oriented and able to work toward measurable lead-generation targets.

• Previous experience in lead generation, digital marketing, social media management, SEO, or business development is an advantage.

• Entry Level professionals with strong digital marketing and sales ability are encouraged to apply.

What you’ll get

• Attractive renumeration for successful clients generated.

• Flexible remote working arrangement.

• ERP and B2B sales training and ongoing support.

• Practical exposure to SaaS, ERP, digital marketing, and B2B business development.

• Opportunity to build a portfolio of measurable lead-generation and digital marketing results.

• Opportunity to grow into a larger Business Development, Sales, or Digital Marketing role based on performance.

How to apply

Email your application to recruitment@retailsuite.africa with the subject:

B2B Lead Generation & Digital Marketing Executive – SaaS (ERP)

Application Deadline

Applications will be reviewed on a rolling basis, so early applications are encouraged.

Application Deadline: 30 October 2026.